Privacy Policy


Effective Date: March 25, 2025
Last Updated: March 25, 2025

This Privacy Policy describes how By Firenzzi ("we", "us", or "our") collects, uses, shares, and protects your personal information when you access our website, make a purchase, or otherwise interact with us.

This policy applies to all visitors, including residents of the United States, and particularly to residents of California, in compliance with the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

1. Categories of Personal Information We Collect

We may collect the following categories of personal data:

  • Identifiers (e.g., full name, email address, phone number, billing/shipping address)

  • Commercial information (e.g., purchase history, product preferences)

  • Internet activity (e.g., IP address, browser type, browsing behavior)

  • Geolocation data (e.g., general location inferred from your IP)

  • Payment information (processed securely by third-party payment processors)

  • User-generated content (e.g., product reviews or messages)

2. How We Use Your Information

Your information may be used for:

  • Processing orders and delivering products

  • Providing customer service and responding to inquiries

  • Sending marketing communications (with your consent)

  • Improving our website and services

  • Preventing fraud and ensuring security

  • Legal and regulatory compliance

3. Your Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights:

➤ Right to Know

You may request information about the categories and specific pieces of personal information we have collected about you in the past 12 months.

➤ Right to Delete

You may request that we delete your personal data, subject to legal exceptions.

➤ Right to Correct

You may request correction of inaccurate personal information.

➤ Right to Opt-Out of Sale or Sharing

We do not sell personal data, but if we ever do in the future, you will have the right to opt-out.

You may exercise this right via the "Do Not Sell or Share My Personal Information" link (if applicable) or by contacting us directly.

➤ Right to Limit Use of Sensitive Personal Information

We do not collect sensitive data as defined under CPRA. If that changes, we will provide a clear opt-out mechanism.

4. Exercising Your Rights

To request access, correction, or deletion of your personal data, or to opt out of marketing communications, please contact us:

We may ask for verification of your identity before fulfilling your request. You may also designate an authorized agent to act on your behalf.

5. Cookies and Tracking

We use cookies and similar technologies for functionality, performance, and marketing purposes.

To opt out of third-party cookies or targeted advertising, you can use:

  • The "Cookie Settings" banner on our site (if implemented)

  • The “Do Not Track” setting in your browser

  • Ad industry opt-outs like optout.aboutads.info

6. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, including legal or regulatory obligations.

7. Data Security

We implement administrative, technical, and physical safeguards to protect your data, including SSL encryption, access control, and secure payment processing.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies independently.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a new "Last Updated" date. We encourage you to check back periodically.

10. Contact Information

For questions about this Privacy Policy or your rights under CCPA/CPRA, please contact us:

By using our website, you acknowledge and agree to the practices described in this Privacy Policy.